Sunday, 05 February 2012
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Self-help guide to Pay per click - Target your Adwords Campaign for Motivated Visitors
Many people who spent money on Google AdWords and studied the traffic behavior carefully let you know the same story.
1. Someone clicks your ad 2-4 times within a few minutes period although not staying a unitary second on your site. They may be mostly bored and possess nothing safer to do than clicking on ads.
2. Someone clicks on your ad simply to leave your site immediately and not return. Your website simply didn't match their expectations.
PPC campaigns usually attract less motivated visitors than organic listings making this a standard problem.
In the event you seek publicity and also have a large budget this can be good and well but when you like most smaller businesses are on a shoestring budget you have to deal with it properly.
How can you prevent these folks from giving out your hard earned money to Google and Adsense sites?
The answer is to focus on relevancy and to select very specific keywords.
1. Make a thorough keyword research
Walk further once you do keyphrase research. Don't stop following a list of 5-50 keywords, build a list of hundreds or perhaps even thousands of keywords. There are many tools that easily can generate huge lists of relevant keywords so there isn't any good excuse for not doing the work.
Don't throw away similar but irrelevant keyword phrases because you'll need them later. Just have them in a separate list for now.
2. Select specific keyword phrases
Should you only sell CANON DSLR cameras but your ad also pops up for CANON Camera searches, you're not specific enough. Instead of utilizing a few generic words you ought to create an extensive list with very specific keywords that together covers all wanted variations of the parent keyword.
All the keywords might only produce a small stream of traffic but together they grow to some big river. Every now and then you will also uncover an underground waterfall generating lots of traffic almost free of charge.
3. Use negative keywords
Your ads for "high-end Widget services" should not pop-up when a bargain hunter looks for "free Widget services".
Your set of similar but irrelevant keywords is currently very beneficial. Utilize the list to identify keywords you do not need your ads to appear for. Adwords allows you to enter negative keywords to stop your ads from appearing for your wrong search terms.
4. Use [exact] or "phrase" match
Using broad match provides you with more clicks but in addition more unwanted clicks. Its not necessary broad match if you are using the extensive and very specific list you created in step 2.
Look at your log files and you will observe that your ads turns up for some pretty weird and totally unrelated search terms if you use broad match. Only use exact or phrase match for the majority of your keywords. Just use broad match once the risk for "false" impressions is low.
5. Match the ad copy using the keywords in the Ad Group
Group similar keywords into Ad Groups and create ad copy that closely match the keywords. It will help you to definitely minimize unwanted clicks and increases the CTR like a positive complication.
The number of page-views per visitor from the recent Pay per click campaign increased with 22% following the recommendations in the following paragraphs. The reason is a lot less visits with just one page-view per visitor.
A complication was 60% more clicks for a similar budget. Because of the extensive keyword list it was possible to strip away the most expensive keywords yet still get enough traffic from all the reduced cost keywords together. It took a couple of hours to build the keyword list and it is now running on autopilot.
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